Cloud Integration Solutions

Simple, Powerful, and Affordable Integration of Salesforce.com Data

The expressor Salesforce.com connector is part of the expressor Desktop and Standard Editions and is designed to scale with your company’s data needs.

You can test-drive expressor Desktop Edition by downloading a free 30-day trial!

Use expressor Studio, the expressor ETL design environment, to design simple to complex, reusable Salesforce integration solutions without writing a single line of code.  And empower your IT developers and business users to collaborate effortlessly to migrate, integrate and load, cleanse, or export and combine Salesforce data with your other business systems.

Typical usages of the expressor solution include the migration of legacy CRM system data to Salesforce.com. Companies may also use expressor to integrate and import data from your various operational systems - such as your order entry, HR, or accounting system - into Salesforce on a regular basis to enrich the data in Salesforce and keep it up-to-date. expressor also enables you to integrate Salesforce.com with other on-premises or off-premises data sources and targets for comprehensive Business Intelligence analysis and reporting, or to replicate your Salesforce.com data with existing systems.

Whether you import data into or export data out of Salesforce.com, expressor provides you with very powerful built-in data validation and cleansing features that allow you to de-duplicate your Salesforce data or make decisions on when to reject incoming data records that do not match certain criteria. For more advanced data quality operations, expressor seamlessly integrates with Melissa Data to enable powerful email, address, name, and phone number validations.

expressor makes data integration with Salesforce.com less time consuming and costly. It greatly simplifies the data mapping process and allows you to define reusable business data objects for your lead, account, and sales opportunity pipeline data that can be re-applied within and across various data integration projects. All these capabilities are enabled through expressor’s unique Semantic Framework - a powerful metadata abstraction layer - that insulates your data integration applications from changes that might occur in your data source and target systems. Click here for more information on the expressor Semantic Framework.

Key Features:

• Quickly build and deploy Salesforce.com integration jobs.
• Migrate, copy, or update data between Salesforce.com and your organization's database.
• Build and manage libraries of powerful, reusable business data objects.
• Define rules and patterns that need to be abided by to improve the quality of your CRM data.
• Utilize a comprehensive library of built-in functions for aggregate, pivot, unique, and more.
• Create user-defined functions for currency conversation or complex data cleansing rules.
• Leverage expressor’s integration with Melissa Data Web services for advanced data record validation and correction.
• Quickly onboard new data sources without needing to rework your Salesforce data integration applications.
• Augment exported Salesforce data with additional product, supplier, or territory information for reporting purposes.
• Integrate multiple on-premises and cloud-based data sources and targets.

Key Benefits:

• Dramatically reduces total lifecycle costs.
• Simplifies development, maintenance, and reuse of applications.
• Reduces system infrastructure costs through providing exceptional runtime performance, utilizing a small footprint, and fully leveraging commodity hardware.

Instantly verify and correct contact data with expressor’s Melissa Data WebSmart integration

The expressor WebSmart integration is a part of the expressor Desktop and Standard Editions and is designed to scale with your company’s data needs.

To visit our WEBSMARTexpress Solution site, go to www.WEBSMARTexpress.com!

Use expressor Studio, the expressor ETL design environment, to design simple to complex, reusable WebSmart integration solutions. This solution empowers your IT developers and business users to collaborate effortlessly to cleanse and augment your contact data to and from any on-premises or off-premises business systems.

Up to 20 percent of the data in a company’s database is bad according to industry experts; resulting in duplicate records, returned mail, address correction fees and lost opportunities. expressor’s integration with WebSmart builds on their Web services APIs for postal address verification, phone verification, email validation and name parsing. Use the expressor WebSmart solution to standardize, verify and correct all your contact data for effective communications and precise business operations.

expressor makes data integration with the Melissa Data WebSmart Suite less time consuming and costly. It greatly simplifies the data mapping process and allows you to define reusable business data cleansing rules for all your contact data that can be re-applied within and across various data integration projects. All these capabilities are enabled through expressor’s unique Semantic Framework - a powerful metadata abstraction layer - that insulates your data integration applications from changes that might occur in your data source and target systems. Click here for more information on the expressor Semantic Framework.

Key Features:

• Easily integrate data cleansing transformation rules into your data integration applications to improve productivity, reduce costs and achieve clean, usable data.
• Build and manage libraries of powerful, reusable business data objects.
• Define rules and patterns that need to be abided by to improve the quality of all your contact data.
• Utilize a comprehensive library of built-in functions for aggregate, pivot, unique, and more.
• Create user-defined functions for currency conversation or complex data cleansing rules.
• Integrate multiple on-premises and cloud-based data sources and targets.

Key Benefits:

• All that is required to connect expressor with the WebSmart data quality services is an Internet connection and the access to the hosted WebSmart Library.
• Modular architecture gives you the flexibility to integrate data quality where and how you need it.
• No software to install or maintain, and easy integration for rapid development.
• Dramatically reduces total lifecycle costs.
• Simplifies development, maintenance, and reuse of applications.
• Reduces system infrastructure costs through providing exceptional runtime performance, utilizing a small footprint, and fully leveraging commodity hardware.

expressor Extensibility and Web Services Framework

expressor features a new extensibility framework that enables 3rd party developers, ISVs, and end-user organizations to build connectors to Web service-based SaaS and cloud applications and to integrate expressor with in-house systems and applications. The expressor extensibility framework includes several key product enhancements that further improve developer productivity and reuse:

• Read and write custom operators enable expressor Datascript developers to build adapters for reading and writing data from/to custom data sources and Web services.
• Sample projects that demonstrates use of the read custom operator to read personal contact records, using the Google Contacts Data API, which are then bulk loaded into Saleforce.com.

The extensibility framework delivers the platform foundation for creating packaged operators (connectors) to a wide range of new data sources and targets via function calls to Java and other language programs, Web services, and FTP.

Generic Web Services Connectivity

• DataScript web service API
• Protocols: HTTP, FTP, SMTP, SOAP, LDAP
• Accessible from all DataScript operators
• New DataScript Read and Write operators
• Formats: XML, CSV, JSON